One nervous system runs the whole WTF empire.
Three live studios — Voice, WA Studio, Video — turn real inbound calls, WhatsApp threads and ad briefs into booked members, collected payments and finished Reels. 65,870 customers, 11 lines of business, ~365 gyms — one autonomous stack, no human telecaller, no UGC shop.
The floor never goes quiet.
● Figures shown are a live operational view of the autonomous stack across the WTF ecosystem.
11 lines of business. One stack.
Lease gyms
~60 company-operated flagship clubs — the core owned footprint. Voice fields inbound leads + renewals, WA Studio runs member servicing, Video makes club creative.
Powered gyms
~300 partner gyms on WTF's operating stack — billing, CRM, apps. AI calling drives lead follow-up + collections; WhatsApp bots service members; Video ships per-gym creative at scale.
Franchise gyms
~5 franchised locations with dedicated sales + onboarding. Voice qualifies franchisee prospects; WA Studio nurtures the pipeline; Video produces pitch and investor films.
WTF Black
The premium Black tier above standard clubs. Voice concierge for premium servicing; white-glove WhatsApp journeys; aspirational brand content from the Video studio.
WTF Reboot
Corporate-wellness platform — AI plans, gym access, HR analytics + an employee rewards layer sold to employers. Voice books enterprise demos; WhatsApp drives engagement; Video makes launch content.
WTF Amplify
Fitness-media + brand-activation business selling ads and in-gym sampling. Voice + WhatsApp run lead-to-invoice; the Video studio is the product — it makes the ad creative Amplify sells.
WTF Digi
Digital / online fitness tier — app-based AI coaching, workouts and diet plans beyond the club. Voice + WhatsApp deliver coaching and check-ins; Video generates personalized workout content.
WTF Everyday
D2C supplements + nutrition brand sold to members and the open market. Voice + WhatsApp drive order capture, upsell and re-order reminders; Video produces product ads, unboxing and UGC.
WTF Academy
Fitness-education brand — PT certification, sports-nutrition diplomas and trainer courses with placement. Voice runs admissions calls; WhatsApp handles enrollment + learner support; Video produces lessons.
WTF Gyms brand
The core membership brand spanning every format — one identity across lease, powered, franchise and Black. Every studio reuses the same brand-correct voice, scripts and creative.
WTF AI Labs
The platform itself — proprietary, owned end-to-end Voice, WhatsApp and Video agents that power every line of business and are sold externally. Self-hosted voice, Meta Cloud API direct, automated creative.
Open the live studios
All three studios are running in production right now — one click in.
One member, through the autonomous ecosystem.
Every stage is a real input the system takes in and a real output it produces — no human in the loop unless one's genuinely needed.
Collapse the cost-to-serve. Then point one stack at 11 brands.
The leverage isn't one cheaper channel — it's that the same self-hosted stack is reused across 65,870 customers and 11 lines of business, so every efficiency compounds across the empire instead of being rebuilt per brand.
What went live this week.
Outcome Engine live on Voice
Real-time goal scoring on every call — agents handle objections and self-improve call-over-call instead of reading a static script. Live at voice.wtflabs.ai.
WA Studio multi-tenant on Meta Cloud API
One agentic WhatsApp workforce across 11 brands and 17 numbers from a single unified inbox — direct on Meta Cloud API, 0% markup, <3s first reply. Live at wastudio.wtflabs.ai.
Ad Director — the self-orchestrating creative DAG
Thought → Brief → Script → Shot → Keyframe → Clip → Assembly → Export, with a model-agnostic router over 420+ models and 3 cost-gated approval gates. Live at videoengine.wtflabs.ai.
Brand Brain keeps every frame on-brand
In-house RAG context — logos, tone, offers, past winners — feeds the Video pipeline so creative stays brand-correct at ~100 Reels/week without a human art director.
10,000+ AI calls a day in production
Inbound + outbound voice at ≤800ms voice-to-voice and ~55% local-number connect — across every WTF brand, with no human telecaller.
Member memory live for Goal Coach & Care
An in-house member-memory engine gives every member a queryable history at ≤30-min sync — powering proactive coaching and factual 24/7 support.
65,870 customers on one nervous system
The Voice → CRM → Video flywheel now spans 65,870 customers and 11 lines of business across ~365 gyms — one autonomous stack running the whole empire.
The studios are live. Open them.
Autonomous voice agents — calls, qualifies, renews, collects. The Outcome Engine grades and improves itself.
Open the Voice Studio ↗An agentic WhatsApp sales + care workforce on Meta Cloud API. Run hundreds of numbers from one command center.
Open WA Studio ↗One brief → a whole campaign. The Ad Director, Autopilot scheduling, and a real RAG Brand Brain.
Open the Video Engine ↗